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Analyzing Cheeseburger Josh



I discovered this meme last summer and I can't stop watching it. Josh enters the local Whataburger and wants his goddamn order served. And served now. Apparently intoxicated, he starts thrashing around, screaming and making a public scene...about a cheeseburger. Yep. I bet there's more to the story than a stupid burger. He probably walked in already frustrated and flustered from a previous event, and from booze.

Then a fight broke out. Over a burger order (I know, I know). An upstanding client with an arrogant attitude and a love for his burger decided to play knight and defend the honor of his local fastfood chain. And maybe to show off his basic Brazilian Jiu-Jitsu skills. He manages to wrestle Josh down with ease and to control him, using a basic submission move. Unscathed by the display of the gentle art (and the gentle practitioner), Josh leaves the restaurant unconvinced, at the demand of his ashamed friends that don't want to have anything to do with this. The End.

Why is it so funny?: The minute you start making a big deal out of a five bucks cheeseburger, you have very little dignity left. That's just the beginning. Josh's drunken ego takes over and throws his life down the shitter, right next to Star Wars Kid. First, no one behind the counter wants to serve him his goddamn burger. The personnel stand up for their integrity and give Josh a profanity-laced bucket of shit. And so does the clientele, who can't seem to enjoy their burger while a fat asshole runs all over the restaurant, screaming in desperation for his ration of saturated fat.

Then a fight broke out. Between a scrawny martial artist and our friend Josh, who gets his pants pulled down in the process (and we find out he likes it "commando" ) and gets thoroughly dominated. The scrawny kid fascinates me as much as Josh. He's so confident in his ability he gets in a fight for a burger, apparently not conscious that the guy came along with a whole crew. If those guys would have been just a little dumber. Scrawny kid would probably have been dead and the video streaming on Liveleak instead.

It's easy to point the fingers and say: "LOOK, BURGERS ARE SO IMPORTANT IN AMERICAN CULTURE", but I think it's not the point of the video. Two kids clashed because they wanted to affirm an image they don't have. The tough streetwise guy Vs the knightly martial artist. In a sense, they are lucky to have found each other to create this messy piece of anthology. They couldn't have been dead otherwise.

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